Starting a business is all fun and games until you’re eating ramen everyday and using your kitchen as an office space — hear SoundCloud’s co-founder’s story to success filled with a lack of funding, innovative marketing ideas and heartfelt anecdotes.
It wasn’t long ago that Brandon Leibel attended San Diego State University with dreams of working in the movie industry. He graduated in 2012 with a bachelor’s degree in television, film and new media. However, Leibel’s love for San Diego pushed him to stick around, opting for a sales position at a local insurance company.
After working for the company for less than a year, Leibel, along with his two best friends, decided to quit their jobs to start their own company. Extensive surveying and tireless experimentation resulted in Sand Cloud: a popular beach apparel company that has expanded its operation from Leibel’s apartment to a 2,000 square foot warehouse within a few years. Leibel is eager to share how he reimagined traditional business models with his fellow Aztecs. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at